Apollo vs ZoomInfo
Side-by-side comparison for SMB and mid-market sales teams.
Published January 9, 2026 • Updated February 3, 2026
| Criteria | apollo | zoominfo |
|---|---|---|
| Starting Price | $49+/month | High annual contract |
| Database Depth | Strong SMB-mid market | Very strong enterprise |
| Email Outreach | Built-in | Limited native |
| Ease of Use | Fast onboarding | Heavier setup |
Verdict
Apollo is better for cost efficiency and outbound execution. ZoomInfo is stronger for deep enterprise datasets.
Who should choose what
- - Choose Apollo if you need built-in sequencing and affordable credits.
- - Choose ZoomInfo if you run an enterprise sales org with larger enrichment budgets.