Clay vs Apollo
Flexible data workflows versus classic outbound platform.
Published January 24, 2026 • Updated February 8, 2026
| Criteria | clay | apollo |
|---|---|---|
| Learning Curve | Moderate-high | Low-moderate |
| Workflow Flexibility | Very high | Medium |
| Native Outreach | No | Yes |
| Best For | Ops and growth teams | SDR-led outbound teams |
Verdict
Clay is more powerful for custom enrichment and AI research. Apollo is faster to launch for standard SDR workflows.
Who should choose what
- - Choose Clay if you need multi-provider enrichment and custom workflows.
- - Choose Apollo if you prioritize speed-to-execution and bundled prospecting.